Chron Post: The Personal Brand Era Cometh
The Personal Brand Era Cometh In August of 2007 Tom Peters wrote in an article titled The Brand Called You in FastCompany magazine: It’s time for me — and you — to take a lesson from the big brands, a...
View ArticlePR 2.0 New Media Communications Model
New Media Communications Model from PR 2.0. An evolved version of Lasswell’s model per the book: Who Says what In which channel To whom To what effect Then who Hears what Who shares what With what...
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The Pursuit of Attention – Quotes
The pursuit of attention is now emerging as one of the electric organizing principles of American life. Not only are people pursuing attention in new ways, but there is evidence that we have begun to...
View ArticlePRSA Georgia Conference Presentation: The Personal Brand Era
Last week in Atlanta I had the privilege of speaking to the Public Relations Society of America (PRSA) Georgia’s Annual Conference. My topic was The Personal Brand Era. As Gary Vaynerchuk puts it,...
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Upcoming Speaking
On the road again. A few upcoming speaking gigs on my calendar Technology Section Conference: T3PR -Â Theory, Tactics & Technology for High-Tech Public Relations Conference June 11, 2010,Â...
View ArticleThe sole object is to hold attention and satisfy an audience
“Those who manipulate the shadows that dominate our lives are the agents, publicists, marketing departments, promoters, script writers, television and movie producers, advertisers, video technicians,...
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PRSA T3PR Presentation from NYC
I was honored to be one of the presenters at T3PR this last Friday in NYC thanks to Deirdre Breakenridge. Kind words for T3PR posted by Chris Kieff who calls it the “highlight of NYC Internet Week” on...
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SXSW: Personal Brands for Profitable Companies
Yes it is that time of year when all of the speakers and bloggers ask for your vote for their SXSW panel. And I am no exception. For people who aren’t familiar with SXSW it is a HUGE tech & media...
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